Mediating
In Exchange Café, I knew that the facilitators would get questions from visitors, and that I could shape the visitor experience by creating an “FAQ” that they could refer to. I made sure that MoMA would hire people with experience living and working in the solidarity economy, including Kenneth Edusei, Forest Purnell, Amelia Winger-Bearskin, Carla Aspenberg, Lauren Melodia, and Tychist Baker. I worked with Sarah Kennedy and Sheetal Prajapati to draft a document that we sent to the waitstaff or “studio facilitators.”

I made sure that MoMA would hire people with experience living and working in the solidarity economy

“Rather than just making a finished work about sustainability, the furniture I produced for the café is made sustainably. I did not want to privilege stories and lore about art projects from the past over lived experience and ongoing practices of mutual aid. I did not want to privilege representation over life.”
— Caroline Woolard, 2013
May 20, 2013 MoMA Studio: Exchange Café
Your Role as a Facilitator
FACILITATOR RESPONSIBILITIES Three facilitators will be at the Studio each day during open hours. Together they will be responsible for overseeing and maintaining the mezzanine space of MoMA’s Education Building and facilitating visitor experiences with various components of the Studio including:
    Oversee and organizing the Studio space including setup, tea service, and clean up each day;
    Welcome visitors to the Studio space;
    Facilitate public interactions with daily ongoing and weekly Studio activities and programs;
    Deliver feedback to Education staff;
    Tracking attendance;
    Collect evaluation data from visitors;
    Keep track of Studio inventory, digital equipment, materials and activity supplies;
    One mid-Studio meeting.
HOW THE CAFÉ WORKS The Café layout and facilitation roles will need to shift, depending on how many people are in the Café. There are 3 “modes” we imagine:
MODE 1
MODE 2
MODE 3
MODE 1: Less than 15 people are in the space = Restaurant Experience (sit down to be served tea)
FACILITATOR 1 (greeter) greets people who walk down the stairs (also be aware of people entering Café from the elevators) and directs them to have a seat in the Café, explore the Exchange Archive, or hang out. If Facilitator 2 (archivist) is getting busy, Facilitator 1 (greeter) can help in the Exchange Archive. Must be really into gauging interest and going from the 1 liner explanation of what the space is to a more in depth welcome. This is a caller or hostess type job.
FACILITATOR 2 (archivist) helps people understand the Reference Works in the Exchange Archive, helps people submit stories/drawings to the Exchange Archive. If Facilitator 3 (waiter/tea attendant) is getting busy, Facilitator 2 (archivist) can help at the tea station. Must be into talking about contemporary art and helping people connect artworks about exchange to the project overall, as well as helping people to submit exchange stories and use the Archive. This is a meditative or 1-on-1 job.
FACILITATOR 3 (waiter) greets people in the Café who are seated and want to have tea, and gets them tea at the tea station, handles receipts, and any questions about the products. Facilitator 3 (waiter) can elect to move into Mode 2 if s/he is getting too busy. Must be able to take tea orders, give change, and talk about Milk/Tea/Honey products. This is a running around job.
MODE 2: More than 15–20 people = Take-Out Experience (order and get tea in line)
FACILITATOR 1 (greeter) greets people and directs them to get in line for tea. Greeters must be comfortable shouting a bit, getting people in line and explaining that they should fill out currency while waiting for tea. It’s like the post office. This is a caller or hostess type job.
FACILITATOR 2 (tea attendant) stands beside the cashier and listens to people’s orders, filling tea and giving it to people waiting in line. If necessary, write the name of the person on the cup so they can hear their name to receive their cup when it’s ready. This is a quiet, but fast work job.
FACILITATOR 3 (cashier/stationary waiter) stands beside tea attendant and takes orders and explains currency system if they still don’t get it. Fills out receipt and gives change. This is a conversational job where the currency must be explained and the system understood well.
MODE 3: Groups come to visit Caroline (abnormal, special case)
In this mode, the group that comes to visit Caroline should not be counted as “over 15 people,” as Caroline will handle these groups. If a random group wants a tour and has not scheduled it with Caroline or MoMA, please tell them to experience the space as individuals, not as a group, as we will be overwhelmed by that.
When special events involving groups in the studio occur during open hours, facilitators can join these events, but should keep an eye on the space, explaining the project overall and the special event in particular, so that visitors don’t think that the project is only about group conversation. Facilitators should provide tea in exchange for currency if the visitors don’t want to participate in the event and the exchange of tea for resources does not distract from the event.
I then wrote an email with a longer FAQ for the facilitators to think about what questions they might be asked. I went over these questions with them when we were in the space together, for their first “training,” to talk about what it meant to be on the waitstaff in Exchange Café.
May 21, 2013
Dear Forest, Amelia, Carla, Kenneth, Lauren, Ryan, and Tychist,
I’m honored to be working with you all. My ambition is for this Exchange Café to change the way museums think about education, art, and activism. If this project goes well,
I hope to open a long-term Café using this model, and to turn it into a cooperative business so that member-owners influence the direction and policies of the Café. For now, this is an experiment that I’m taking responsibility for, and hiring you with MoMA to see what might be possible in the long run.
We will fine tune it along the way, as we all see what’s working and what’s not working. This project is far more interactive than most museum-exhibitions, and more one-on-one than most museum education programs; this means we are relying on you to interact with the public!
MoMA Studio: Exchange Café has a lot of moving parts, so I made this PDF in an attempt to clarify all of the aspects of the Café. Please read through this document so that you know how to orient a newcomer to the space, tell them what’s going on, and help them if they want help. You each have areas of expertise and experience, so if a visitor asks about the following topics, consider directing them to the person on this list (Exchange Café facilitators) who are most excited to share that information:
Forest
Amelia
Carla
Kenneth
Lauren
Tychist
Caroline
Ryan
exchange archive, art, alternative economies, modernist fashion
archive on/offline (Amelia made TheExchangeArchive.com at Vanderbilt)
exchange archive, art, printmaking
started in business and moved to philosophy, prison (in)justice, alternative money, banking/finance, credit unions, susu, local currency, democratic processes, participatory budgeting
Milk Not Jails, prison abolition
Milk Not Jails, prison abolition
the making of the space (the “artist” MoMA invited, who proposed the Café)
the making of the space (Ryan works for Caroline for space, feedback, mentoring)
Thank you so much!
Caroline

My ambition is for this Exchange Café to change the way museums think about education, art, and activism.

In general, visitors to the café did not ask many questions, and the facilitators were often quite busy helping people with the currency and the tea.
TABLE OF CONTENTS
CAFÉ INFORMATION
EXCHANGE CAFÉ
SCHEDULE
CAFÉ PRODUCTS
CAFÉ DESIGN
What’s going on?
THE CAFÉ
Q: What is this space? A: This is a Café that runs on an alternative currency. Instead of using legal tender (national currencies), you can pay for tea with a currency that circulates in this space. If you want tea, milk, and honey, have a seat in the Café and our waitstaff will tell you how to validate the Resource currency. This space also features an Exchange Archive of works from MoMA’s collection that focus on exchange: dialog, barter, and reciprocity systems. You can contribute to the Exchange Archive with your own stories of exchange if you want, and our waitstaff can assist you with this as well. If you just want to hang out in the library area, go for it!
Long version (from the website): Organized in collaboration with Brooklyn-based artist Caroline Woolard as part of the Department of Education’s Artists Experiment initiative, MoMA Studio: Exchange Café is a social space in the mezzanine of MoMA's Education and Research building that is dedicated to exchange-based practices. Taking the form of a café, the Studio encourages visitors to question notions of reciprocity, value, and property through shared experiences. Tea, milk, and honey—products that directly engage the political economy—are available by exchange. Instead of paying with legal tender, Exchange Café patrons are invited to make a resource-based currency. Exchange Café features an interactive participatory archive, a matrix of exchange projects, and a library of books and ephemera.
What’s happening when?
SCHEDULE
Q: What’s happening today? This week? Next week? A: Some events are listed in the brochure, but all events are listed in the space (where?) and online at: http://www.moma.org/visit/calendar/exhibition
What is Milk not Jails, Feral Trade Courier, and BeeSpace?
CAFÉ PRODUCTS
Q: What’s Milk Not Jails? A: Milk Not Jails organizes urban and rural people in New York State who are hurt by mass incarceration to build an economic alternative to the prison industry. Milk Not Jails partners with local, small-scale dairy farmers who oppose prison expansion. In exchange for the farmers’ strategic political support, Milk Not Jails markets, sells, and distributes their products to urban consumers through their nonprofit social enterprise. Talk to organizers Lauren Melodia and Tychist Baker if they are working in the Café right now. For more information, see The New Jim Crow by Michelle Alexander in the Exchange Library.
Q: What’s Feral Trade tea? A: Operating since 2003, Feral Trade Courier is a grocery business and public experiment, trading goods over social networks and outside commercial systems. Goods are passed hand to hand, using exist- ing journeys as a freight system to transport groceries worldwide. New products are chosen for their portability, shelf life, and sociability. Feral Trade is organized by Kate Rich.
Q: What’s BeeSpace honey? A: BeeSpace honey is the by-product of ongoing research on biopolitics. BeeSpace explores the control of bee populations, allowing humans to productively remove honey from the hive. Honey is cultivated in hives in Battery Park, collectively harvested by a working group, and given away, not sold. We have been working with Jan Mun, an artist and co-organizer of BeeSpace. She will be speaking about BeeSpace at MoMA Studio: Exchange Café on Saturday, June 29 at 3:00 p.m.
Who made the aprons, tables, penny machine, graphics?
CAFÉ DESIGN
Q: Who made the aprons? A: Lika Volkova provided uniforms for Exchange Café. Making mobile sculptures for pickpockets, delinquents, and communitarians, Volkova works in the legacy of critical design and collective production, sharing patterns freely via SANS, a multipurpose fashion label. Lika Volkova will be speaking about her work at MoMA Studio: Exchange Café on Saturday, May 25 at 3:00 p.m.
Q: Who made the furniture? A: Caroline Woolard is interested in designing beautiful spaces that reinforce values of reciprocity and solidarity economies. To that end, the furniture here is not for sale with federal money. It was made with diverse economies, from scavenging the surplus or excess of market systems to non-market exchanges like gift giving and barter. To produce the objects here, she bartered with a glass blower, used free/scrap wood, and worked in a non-profit shop. She made this furniture at Eyebeam, an art and technology center in Chelsea where she is currently a Fellow. The wood comes from her neighborhood in Brooklyn, where she can gather scraps from local cabinet makers, column-makers, and spiral-staircase makers.
Q: Who made the Penny Machine? A: Richard Knox’s Newtown Creek Oil Spill is a penny machine that commemorates the largest and most devastating oil spill on US soil. Richard hopes to permanently install Newtown Creek Oil Spill on the Pulaski Bridge, overlooking the Creek in Brooklyn. RiverKeeper, a clean-water advocate, writes: “Over the last century, between 17 and 30 million gallons of oil were spilled and leaked from ExxonMobil’s historic refinery and storage facilities into the soil and groundwater in Greenpoint, Brooklyn. These petroleum discharges formed an over 50 acre underground petroleum plume that underlies local businesses and a residential section of Greenpoint. The contamination has also been leaching into Newtown Creek for decades.”
Q: Who designed the Resource currency? A: Caroline Woolard and Louise Ma, long term collaborators and co-founders of barter networks OurGoods.org and TradeSchool.coop, worked together in a two-week design sprint where they passed files back and forth. Louise Ma is an illustrator, artist, and designer, creating the illustrations and layout for OurGoods.org and TradeSchool.coop. The currency is printed through Ryan Tempro’s friends: PIP Printing in St. Augustine, FL.
Q: Who designed the Exchange Café graphics? A: As Exchange Café sits in limbo between pop-up shop, art, learning space, and design shop, Caroline Woolard wanted to represent the project with a corporate logo instead of a photograph or other traditional fine-art image. After sending a style guide and suggestions to MoMA’s Graphic Design Department, their team of Sabine Dowek, Ingrid Chou, and Althea Penza developed and created the logo, graphics, brand, and type treatment to design and fabricate the Studio signage, stamps, and brochure. Caroline suggested the R symbol for Resources because Ben Franklin (the innovator, printmaker, and American diplomat) designed local currencies for Philadelphia and many early American colonies, often using the paragraph symbol when printing local currencies from 1720s until his death in 1790.

Each Resource must be validated with a request (something you desire, need, or demand) and a creation (something you make, organize, and support).

INTERACTIVE FACILITATION
– How can I order tea? (see below, you must create Resources)
– How do I create RESOURCES? (the currency used in Exchange Café)
– How do I contribute to the EXCHANGE ARCHIVE? (online and in real space)
CURRENCY: RESOURCES
THE EXCHANGE ARCHIVE
Q: How can I create currency to pay for tea? A: Instead of paying with legal tender, you need to pay for tea with the currency that works in the Café, called Resources. Each Resource must be validated with a request (something you desire, need, or demand) and a creation (something you make, organize, and support). When endorsed with your signature, you can use Resources to get tea, milk, and honey. 3 Resource bills entitle you tea, milk, honey, or any mutually determined exchange in trade. See the menu on each table for information as well. Find blank resources on the table or ask the waitstaff for blank resources.
Q: How do I order tea? A: Have a seat in the Café and look over the menu. We serve a different kind of tea each day, as well as milk and honey. Someone from the waitstaff will be with you shortly. While you wait for them, look over the menu and make currency, 3 Resources for each thing you hope to order: 3 for milk, 3 for tea, and 3 for honey. When you pay with Resources, your waiter will give you Resources in change. You can keep this currency for a return visit to the Café and/or exchange it with other Café patrons for goods and services.
Q: What is the Exchange Archive? A: The Exchange Archive is a visual representation of exchange, demonstrating stories, drawings, and ephemera related to exchange practices. Artist Caroline Woolard has selected a range of artworks and projects that involve exchange practices. Visitors are invited to contribute to the Exchange Archive by writing down personal memories and experiences, local myths, or forgotten histories of exchange.
Q: What artworks were selected from the collection and beyond? A: Look for images pinned up on the wall that do not have text around the edges. You will find works by: Marina Abramović, Billy Apple, Janine Antoni, Andrea Blum, Marcel Broodthaers, Carolina Caycedo, Lygia Clark, Tehching Hsieh, Allan Kaprow, Nina Katchadourian, Ed Kienholz, Ben Kinmont, George Maciunas, Max Liboiron, Alan Michelson, David McKenzie, Linda Mary Montano, George Monteleone, Huong Ngo, Hélio Oiticica, Ahmet Ögüt, Yoko Ono, OurGoods.org, Adrian Piper, Paul Ramírez Jonas, Julianne Swartz, Ray Tomlinson, Mierle Laderman Ukeles, José Antonio Vega Macotela, Franz Erhard Walther, Audra Wolowiec, Carey Young, and Or Zubalsky.
Q: How can I contribute my story to the Exchange Archive wall? A: Have a seat in the Exchange Archive area, and someone from the waitstaff will help you. To contribute memories, myths, and histories of exchange, please draw or write on the other side of the paper. When the card is complete, pin it up in the Exchange Archive in the section that corresponds to the kind of exchange you referenced: from short encounters to ongoing practices of mutual aid, from transfers of goods and services to informal conversations, exchange involves complex flows of trust and value. If you want to add another layer of meaning, use colored push pins to tell viewers what kind of relationship was imagined, created, or reinforced in the exchange. See the Exchange Archive Submission Form for more information.
Q: What is the Exchange Library? A: The Library offers a range of visual and written materials for visitors to further explore exchange practices in modern and contemporary art. The library offers materials about artists such as Lygia Clark, Allan Kaprow, Ben Kinmont, Mierle Laderman Ukeles, and Franz Erhard Walther along with a range of digital resources and texts about alternative economies. PLEASE DO NOT SWAP BOOKS HERE, they are common resources for all.
Q: How can I contribute my exchange- based art practice online? A: This aspect of Exchange Café is intended for artists, curators, and lovers of exchange-based work. Our goal is to document the inspirations, influences, and support networks that are often invisible when artworks are presented as acts of solitary creation. Go to the computer station nearby and follow the instructions. Talk to Caroline Woolard or Amelia Winger-Bearskin (who designed it with computer engineers at Vanderbilt University) if she is working today. TheExchangeArchive.com (T.E.A.) visualizes a global network of exchange-based projects. When you add your project you will connect with other artists and organizers with similar influences and goals.
FAQs
Q: Did barter come before money? Isn’t barter about self-interest?
Q: What is an alternative currency?
A: “Anthropologists gradually fanned out into the world and began directly observing how economies where money was not used (or anyway, not used for everyday transactions) actually worked. What they discovered was an at first bewildering variety of arrangements, ranging from competitive gift-giving to communal stockpiling to places where economic relations centered on neighbors trying to guess each other’s dreams. What they never found was any place, anywhere, where economic relations between members of community took the form economists predicted: “I’ll give you twenty chickens for that cow.” Hence in the definitive anthropological work on the subject, Cambridge anthropology professor Caroline Humphrey concludes, “No example of a barter economy, pure and simple, has ever been described, let alone the emergence from it of money; all available ethnography suggests that there never has been such a thing.” From a blog post by David Graeber.
In practice, barter is often not about haggling or getting a deal. It is about voluntary, reciprocal exchange. There is a myth perpetuated in economic textbooks that barter was the precursor to monetary exchange, but in fact gift-giving in community was the precursor to monetary exchange. See David Graeber’s book Debt: the First 5,000 Years and Caroline Humphrey’s book Barter: Exchange and Value in the Exchange Library for more information. Barter can help people remember community-reliance and to move our culture towards increased gift-giving and mutual aid.
A: Alternative currencies, also called community currencies or complementary currencies, are used around the world by people who want to meet their needs together without relying only on federal control of the supply of money. When an economy fails, there’s less money circulating. However, there’s the same amount of skills, spaces, and objects for distribution and disbursement. Edgar Kahn, a major proponent of time-banking, speaks beautifully about this. Alternative currencies help with flows of value when the money supply is short. In addition, alternative currencies help the people who use them think through other ways we might meet our needs together.
Alternative currencies, or “media of exchange,” mostly follow the characteristics of federal money, but are controlled and regulated by local governments or non-governmental bodies. These “media of exchange” (or monies) are usually durable (do not rot or go bad), divisible (you can get change), portable (not enormous), uniform (recognizable), and acceptable (you can use them). For example, in Massachusetts, the Berkshares are a local currency. BitCoin is another example. In the United States before 1863, a wide range of local currencies were used. See Community and Money: Women and Men Making Change by Mary-Beth Raddon in the Exchange Library for more information about this topic.
Q: Doesn’t 1-to-1 exchange just reinforce...
Q: How do Milk Not Jails, Feral Trade Courier...
Q: Doesn’t 1-to-1 exchange just reinforce the myth of individual responsibility for your economic reality, rather than pointing to structural economic inequity? A: These two things (individual responsibility and structural change) are not in opposition. How can we heal ourselves while trying to resist austerity measures? Caroline Woolard sees her work, and Exchange Café, in relationship to the 'resist, occupy, create' motto of the Argentinean factory workers and Brazil's Landless Rural Workers' Movement MST. She thinks that she must protest and resist the closing of schools and hospitals WHILE finding openings to reclaim space for the creation of plausible futures where mutual aid, democratic structures, and interdependence are central. See the statement Caroline wrote next to the Wall Text for more information.
Q: How do Milk Not Jails, Feral Trade Courier, and BeeSpace relate to 1-to-1 exchange? A: This learning space is dedicated to works in MoMA’s collection and beyond that focus on reciprocity and 1-to-1 exchange works. Rather than providing a social space with anonymous products that do not get biographies, Caroline Woolard wanted to bring in groups with edible projects that honor the relationship between art and alternative and solidarity economies. Caroline Woolard is interested in thinking through the logical extension of the propositions that the artists in the Exchange Archive make in their work, taking artistic projects to their full activist/functional potential, without losing their principles.
For example, if the Exchange Archive reference work called the Dream Machine allows anonymous individuals to exchange dreams, and OurGoods allows individuals to barter art skills and objects, how could these networks carry goods internationally? The Feral Trade Courier takes the one-to-one transfer to a global scale, moving goods from hand to hand outside of commercial shipping. With Milk Not Jails, products are distributed only when farmers agree to a radical (as in, getting to the root of the issue) policy agenda: prison abolition. Milk Not Jails can be seen as a logical extension of relationship building between culture workers and under-paid, place-based workers. If Mierle Laderman Ukeles worked to give sanitation workers recognition in Touch Sanitation, Milk Not Jails pushes for recognition of dairy farmers that goes beyond visibility, advocating for policy shifts to support their livelihood. Lastly, if Ben Kinmont seeks an ethical exchange between participants and artists in his work I Need You, BeeSpace looks to research the (im)possibility of ethical exchange in interspecies collaboration.

“The commons” refers to an understanding of space that is neither private nor public, but is managed collectively by the people who use it.

Q: What is the commons?
Q: What is Artists Experiment?
Q: What are contemporary movements to reclaim the commons? What is the commons? A: “The commons” refers to an understanding of space that is neither private nor public, but is managed collectively by the people who use it. Ivan Illich said in a 1982 speech delivered in Tokyo and collected in a book of his speeches, In the Mirror of the Past:
Commons is a Middle English word. People called commons that part of the environment which lay beyond their own thresholds and outside of their own possessions, to which, however, they had recognized claims of usage, not to produce commodities but to provide for the subsistence of their households. The law of the commons regulates the right of way, the right to fish and to hunt, and the right to collect wood or medicinal plants in the forest.
The enclosure of the commons inaugurates a new ecological order. Enclosure did not just physically transfer the control over grasslands from the peasants to the lord. It marked a radical change in the attitudes of society toward the environment. Before, most of the environment had been considered as commons from which most people could draw most of their sustenance without needing to take recourse to the market. After enclosure, the environment became primarily a resource at the service of “enterprises” which, by organizing wage labor, transformed nature into the goods and services on which by satisfaction of basic needs by consumers depend.

“tragedy of the commons” should be re-named the “tragedy of the unmanaged commons.”

This change of attitudes can be better illustrated if we think about roads rather than about grasslands. What a difference there was between the new and the old parts of Mexico City only twenty years ago. In the old parts of the city, the streets were true commons. Some people sat in the road to sell vegetables and charcoal. Others put their chairs on the road to drink coffee or tequila. Children played in the gutter, and people walking could still use the road to get from one place to another. Such roads were built for people. Like any true commons, the street itself was the result of people living there and making that space livable. In the new sections of Mexico City, streets are now roadways for automobiles, for buses, for taxis, cars, and trucks. People are barely tolerated on the street. The road has been degraded from a commons to a simple resource for the circulation of vehicles. People can circulate no more on their own. Traffic has displaced their mobility.
Enclosure has denied the people the right to that kind of environment on which—throughout all of history—the moral economy of survival depends. Enclosure undermines the local autonomy of a community. People become economic individuals who depend for their survival on commodities that are produced for them."
Elinor Ostrom pointed out (in her Nobel Prize winning work) that the “tragedy of the commons” should be re-named the “tragedy of the unman- aged commons.” Ostrom documents the multiple ways that common pool resources (CPRs) are managed. These human-made or naturally occurring resources have characteristics that make them costly, but not impossible, to exclude potential beneficiaries from obtaining benefits from their use. Fishermen in Maine, for example, manage their common fishery through collective agreement far better than government sanction. See Elinor Ostrom’s book, Governing the Commons, in the Exchange Library for more information.
Q: What is Artists Experiment? A: Artists Experiment is about finding new ways to engage THE PUBLIC WITH ART AND PRACTICE. It’s a new initiative in the Department of Education that brings together contemporary artists in dialog with MoMA educators to conceptualize ideas for developing innovative and experimental public interactions. Caroline Woolard was one of four artists invited by MoMA for Artists Experiment, and she proposed Exchange Café to be developed in collaboration with Sarah Kennedy, Sheetal Prajapati, and Pablo Helguera from January until now.
Artists Experiments was created to respond to the expanding nature of artistic practice—artists are engaging with a range of disciplines, creating new spaces for exchange that consider audience a critical part of that process. From socially engaged works to digital art, artists are increasingly looking to people and the spaces around them as partners in an ongoing creative collaboration. This initiative aims to foster these types of interactions, situating MoMA as a laboratory for experimentation with public engagement. Programs developed through this initiative place collaboration and dialog at the center, addressing the Museum, contemporary art practice, and various social impulses.

What will become possible if you call it art? What will become impossible if you call it art?

Q: How does this relate to Caroline Woolard’s other work?
Q: Is this art?
Q: How does this relate to Caroline Woolard’s other work? A: From 2004–2007, Caroline Woolard made her own public seating and installed and maintained it on the streets of New York. She also made a bag that transformed into a swing for the subway in 2006. Moving from small scale projects in public space to scalable infrastructure for exchange in 2008, Caroline Woolard cofounded OurGoods.org and TradeSchool.coop, two barter networks for art and learning. These groups give Caroline the long-term support to work with other groups, as she has in this project, but Caroline is dedicated to working and growing with OurGoods.org and TradeSchool.coop for the long haul.
MoMA Studio: Exchange Café honors the power of reciprocity. From everyday barter practices to artistic exchange systems, Caroline Woolard makes legible a relationship between works in MoMA’s collection and contemporary movements to reclaim the commons. Join Caroline in conversation with long-term collaborators Jen Abrams, Louise Ma, Rich Watts, Christhian Diaz, Rachel Steinberg, and Aimee Lutkin on June 8th at 3 p.m.
Q: Is this art? A: Dore Ashton reports that Picasso said, “art is a lie that tells the truth.” Amy Whitaker says “art is a thing that changes the world to allow itself to exist.” Caroline Woolard says, “What will become possible if you call it art? What will become impossible if you call it art?” At Exchange Café, we are more interested in talking about exchange than in defining whether this is art, design, activism, or all of the above.
fig. 4-9 Exchange Café identity was produced in collaboration with MoMA's Design Department, with creative direction by Julia Hoffmann, art direction by Ingrid Chou, and graphic design by Sabine Dowek. Photo by Martin Seck.
Here is the job description for the facilitators in the café:
The Museum of Modern Art Department of Education, Adult and Academic Programs
TITLE:
DEPARTMENT:
DURATION:
DESCRIPTION:
TITLE: Facilitator, Museum Education Interactive Space Part time, Temporary
DEPARTMENT: Education
DURATION: May 20 to June 30, 2013
DESCRIPTION: The Museum of Modern Art is seeking facilitators for MoMA Studio: Exchange Café, a social space and interactive environment presented as part of the department of Education’s Artists Experiment initiative. Taking the form of an alternative café that will operate in the mezzanine of MoMA's Education and Research building from May 24 to June 30, 2013, the Studio offers a series of programs and activities that explore alternative notions of value, exchange, and community through shared experiences and creative interactions.
Three facilitators will be responsible for overseeing and maintaining the mezzanine space of MoMA’s Education Building and facilitating visitor experiences with various components of the studio space during open hours.
Responsibilities include:
    Gaining a deep understanding of the studio—including hours, schedule, content, programs,and activities.
    Assisting in the daily management of an interactive space for the general public, including but not limited to: set up and closing up of space daily including preparation of project spaces.
    Maintenance of the studio space, including light cleaning, shutting down tech equipment, and organizing and stocking materials as needed.
    Welcoming visitors to the studio space with a general introduction to the Studio and activities.
    Facilitating and encouraging public interactions with ongoing studio spaces including the Exchange Wall, Exchange Library, and Exchange Café spaces.
    Maintaining and overseeing the Exchange Café space in the Studio including set up, tea service, and clean up each day.
    Facilitating daily ongoing and weekly Studio programs.
    Acting as primary contact with Studio visitors, answering questions about the Museum and other educational programs.
    Delivering feedback to Education staff and tracking attendance of visitors to the space.
    Collecting evaluation data from visitors. May assist in helping to develop questions and interviewing visitors.
    Performing other duties related to the function of the studio as described above.
The ideal candidate is skilled in engaging multi-generational audiences, is personable and professional in their conduct, has experience working in interactive educational spaces, and is well versed in the topic areas explored in the Studio, such as exchange- based practices, modern and contemporary art history, and alternative economies. Flexibility with regard to the flow of activities in the Studio is required as the space is constantly evolving and changing and all activities will be cumulative and reasonably open-ended in response to visitors’ engagements. All facilitators are required to attend a mandatory training session prior to the Studio start date.
REQUIREMENTS: Knowledge and Skills: Proficient with computers and digital interfaces. Ability to interact with a variety of museum visitors of diverse ages—children to adults—and engage them in a variety of activities offered at the Studio. Second language helpful.
EDUCATION:
EXPERIENCE:
EDUCATION:
B.A. in art history, art/museum education, fine arts, design or equivalent professional experience. Knowledge of modern and contemporary art and artists is important.
EXPERIENCE:
Experience as an educator or facilitator in a museum, school, or similar learning environment. Experience engaging the general public in direct ways. Experience with children, teens, and people with different abilities is highly desirable.
QUALITIES:
HOURS:
QUALITIES:
Intuitive, friendly, organized, and punctual. Must have a strong interest in art education. Ability to synthesize complex ideas and concepts for a general and diverse audience.
HOURS:
Flexible schedule required. 15–20 hours/week. Shifts are from 12:30 to 5:30 p.m. Thursdays, Saturdays, and Sundays and 12:30 to 8:30 p.m. on Fridays. Studio is open to the public 1 to 5 p.m. Thursday, Saturday, and Sunday and 1 to 8 p.m. on Fridays. All Facilitators must attend a training session before Studio opens (date TBD) and occasional meetings.
REPORTS TO: ASSOCIATE EDUCATOR, LAB PROGRAMS Interested applicants can submit a resume and cover letter to [email protected] by Mar 27, 2013. The Museum of Modern Art is an equal opportunity employer and con- siders all candidates for employment regardless of race, color, sex, age, national origin, creed, disability, marital status, sexual orientation or political affiliation.
Before making Exchange Café, I asked if I could run an educational program that was open to anyone living and working in New York City. The idea was based upon what I learned from TradeSchool.coop, and is related to my ideal graduate school or self-organized learning space, where the students get to select one another. This project happened before the Café opened.
Subject: MoMA Education P2P Proposal September 3, 2012
Here's a sketch of my idea for classes. Let me know if you need more info or background to go forward ... I have many references and readings and reasons for wanting to do this, which I can explain at length. I'm in Amsterdam and doing workshops all day tomorrow, then getting on a plane Wednesday, so I won't be very much in reach except for a small window 12 hours from now.
UNTITLED EDUCATION PROGRAM (Communities of Practice/P2P/Learning Group)
This program will connect people from various disciplines who have shared interests in a topic or in each other (or both). MoMA will serve as the official container: keeping track of participant commitment (a low, but present sliding scale fee will be required upon acceptance, with institutional pressure to follow through), and providing space, facilitators, specialists (when requested), and the notoriety necessary to draw a wide variety of participants.
Here's how it works:
    1.
    An open call is created for participants interested in joining a Learning Group (formed around specific topics*). If necessary for MoMA, this can be for MoMA members only, but then I want anyone to be able to apply and include a MoMA membership in the fee they must pay if they are accepted into the program. Applicants submit answers to a few short questions,** plus 5–10 images of their work/music/ video/writing/online links, a list of accomplishments (whatever this means to the applicant), information about their heritage/family/ background, how long they've been out of school, and which Learning Group* they want to be part of. They must also agree to commit to 1 night a month to the group.
    2.
    The application process will be anonymous peer review: every applicant is required to select 10 other people that s/he would want to work with in a Learning Group. Based on the mutual selection of interested participants, drawn from survey data (from something basic like survey monkey or more advanced cluster analysis—we can get help with this from computer engineers or anyone doing network analysis)— we will find constellations of mutual inter- est. When we have a strong cluster of interest between people, we will form a Learning Group. We could potentially have 10 different learning groups (each with 7 people max), depending on MoMA's resources—facilitators and space.
    3.
    The Learning Group will meet at least one night (Thursday?) a month (to be determined by MoMA based on past experience) for a year or more. The method will be group-directed learning with a MoMA facilitator, and will have no mandatory specialist/instructor leading the class, unless the group requests it for a special reason. Facilitators can provide formats, but mostly the group will meet to read together, learn together, and experiment together.
*Possible Learning Groups (up for conversation):
    Design/Art
    Economies/Art
    Internet/Art
    Food/Art
    Agriculture/Art
    Illegal/Art
    Sound/Art
    Sociology of Art: language, context, relationships
    Art/Activism Spirituality/Mysticism in Art Science/Art
    Performance/Art
** For example (up for conversation): How does your class background affect your relationship to learning? What are you reading right now? Have you participated in a collective/group before? Tell us about it. What kind of schooling have you participated in?
fig. 4-9 Invitation image, asking people to join Peer to Peer Learning at MoMA. Art direction by Caroline Woolard, photograph by Martyna Szczęsna.
Let me know how it goes!
Caroline
PS: In anticipation of defenses I expect you'll have to make for this proposal...
Q: Why not just use http://thepublicschool.org/ or http://tradeschool.coop or any of these DIY learning platforms?
A: These collect transient groups for single meetings. This format of commitment, combined with MoMA's prestige and resources, will allow real relationships or mutual learning to occur. The fact that there's a growing landscape of “alternative” education options shows that there's a high demand for something besides expensive MFAs and college degrees.
What is missing in most “alternatives” is the fact that most organizers want to participate, not organize—they eventually lose themselves in the publicity, facility/resource/tech management, and facilitation of the events, which makes for a scattered feel. Here, MoMA can take care of most of this: publicity, facility/resource/tech management, and facilitation.
Q: Why should this be at MoMA?
A: MoMA education should be as experimental as its programming, and has been. To that end, this program will allow participants to fully determine the course of their education. It also sounds quite similar to Barr’s classes, where the only reading material was Vanity Fair, and students were required to teach major aspects of the course: “Barr referred to all nine students in the class as ‘faculty,’ making them each responsible for mastering and teaching some of the course content. Although, per its title, the course ostensibly focused on painting, Barr thought a broad understanding of culture was necessary to understand any individual artistic discipline, and accordingly, the class also studied design, architecture, film, sculpture, and photography. There was no required reading aside from Vanity Fair, The New Yorker, and The New Masses,and the numerous class trips were not to typical locations of art-historical interest. For example, on a trip to Cambridge, the class passed over the wealth of Harvard's museums to experience the ‘exquisite structural virtuosity,’ in Barr's words, of the Necco candy factory.”
This resulted in a series that MoMA supported. Once it was approved, I sent individual emails to all the people I know who ran or participated in self-organized learning spaces. This included Taeyoon Choi, an artist I met at Eyebeam as a Fellow in 2011–2012, and someone who was part of a self-organized learning project called The Public School.
Subject: opportunity at MoMA for Public School-types
October 2, 2012
Hey Taeyoon,
I got to suggest a new learning approach to MoMA's Education Department, and I suggested the following:
Peer Learning Group (working title) is a group-directed learning program, connecting individuals to each other and providing access to MoMA’s diverse resources after museum hours. In the winter/spring term 2013, three peer-to-peer learning groups will be created, organized based on mutual interests and expertise. Through an application process, individuals will select a topic of focus* and provide supplemental information for other interested applicants. All submissions will be reviewed anonymously by other applicants to create clusters of mutual interest.
Based on applicants preferences, MoMA staff will create topic-based learning groups. Groups will explore the selected topic and collectively determine group meeting activities over 8 sessions: such as readings, guest speakers, MoMA screenings, gallery visits, or off-site trips. Groups will meet twice a month for four months from February–May 2013. Each group will have a facilitator who will organize off site trips, guest speakers, or events for the group. The facilitator will also serve as a liaison to MoMA staff to give your group access to spaces, resources and facilities. This “class” is meant to be self-directed and peer driven.
Open House: Thursday, December 6, 6:30–8:30: http://www.moma.org/visit/calendar/events/16878Application Due: Monday, January 7
Schedule: 8 meetings, every other Tuesday (Feb 19–May 28) 6:30–8:30 p.m.
Topics* for this term are:
    Art and Authorship
    Art and Economies
    Art and Process
To Apply: Potential participants must submit an application and agree to review all other applications from individuals interested in the same topic. Peers will select up to 20 other participants that they’d like to learn with. After this, MoMA staff will create four peer groups based on the strongest clusters of mutual interest. These groups will receive access to MoMA and its resources on every other Tuesday, from February 19–May 28, 2013 from 6:30–8:30 p.m.
MoMA will host a FREE open house about this new course this Thursday, December 6, from 6:30 to 8:30 p.m. at the Lewis B. and Dorothy Cullman Education and Research Building at 4 West 54 Street. Learn about this new learning structure at MoMA, meet other curious learners, and review the application process: http://www.moma.org/visit/calendar/events/16878
Please come Thursday if you're free! I'll send you the application when it goes live...
Caroline
“Just as the physical universe is dependent on its dark matter and energy, so too is the art world dependent on its shadow creativity. It needs this shadow activity in much the same way certain developing countries secretly depend on their dark or informal economies.”
— Gregory Sholette, 2011
At Exchange Café, I wanted to honor all of the artists who were working on exchange-based projects, through a sort of footnote system. I thought: if I am a research-based artist, where is the footnote system for my research? I decided to test out a footnote system that all research-based artists could try using, to shift narratives around authorship and citation in the visual arts. To make this a reality, I knew I needed to work with computer engineers. I remembered Amelia Winger-Bearskin, an artist and technologist whom I had met when the artist Stephanie Diamond gathered community-based artists in a project called Community of Community in 2012 at the Queens Museum. Amelia and I stayed in touch, and when I asked her if she was interested in working on a footnote system or network for Exchange Café, she said yes. She then introduced me to three developers that she knew well: Corey Brady, Pratim Sengupta, and Mason Wright. Together, they built an online network to archive the wide range of artists who make exchange-based projects.

if I am a research-based artist, where is the footnote system for my research? I decided to test out a footnote system that all research-based artists could try using, to shift narratives around authorship and citation in the visual arts.

Here is how I described the text and forms that I hoped they could make for the website.
EXCHANGE ARCHIVE:
DESCRIPTION OF PROJECT & GOAL OF VISITOR EXPERIENCE:
EXCHANGE ARCHIVE: Artists do not create work in a vacuum.*
All artists work in dialog with other people. Why isn’t this dialog visible? In all other fields, footnotes are the norm. Exchange Archive hopes to recognize and support artistic dialog and research by acknowledging the references, influences, and inspirations that flow between projects.

All artists work in dialog with other people. Why isn’t this dialog visible?

Please add your work to the archive, as well as the projects that influenced this work. If you are not an artist, feel free to suggest possible connections, inspirations, or potential dialog between art works.
Thank you! MultiAgency Collective, Caroline Woolard, MoMA’s Education Department
*Vacuums are for cleaning, not for divine inspiration. Andy Warhol traded a print for a vacuum from Sydney Lewis. Warhol made his work in a Factory with over 100 artists.
DESCRIPTION OF PROJECT & GOAL OF VISITOR EXPERIENCE:
Exchange Archive provides tools for flexibly representing and inquiring into two dimensions of influence between works. In a first dimension, we see influence as a high-value form of exchange among artists that is not always made visible. And in a second dimension, we see influence as a form of impact, link- ing, and association in the broader public’s experience of art works.
To get a sense of what this project will look like, see similar projects (done for literature and social networks): http://bgriffen.scripts.mit.edu/www/media/json/thinkers/# and http://projects.flowingdata.com/tut/interactive_network_demo/
To bring aspects of the first dimension of influence into the foreground, we will provide a dynamic visualization of data collected from the distributed community of artists who thematize exchange in their work. Descriptive data collected from members of this community will populate a database that will be used to create network representations and other visualizations that can be queried in real time to identify patterns. This inquiry into the data is designed to be illuminating both to the community of artists themselves and to the larger public. Café visitors will be able to click on individual works of artists and see the influence network of their selected work and artist.
To bring aspects of the second dimension of influence to the fore, we will provide an interface through which visitors to the Exchange Café can choose three artistic projects from the database for temporary display to the Café group, in a form of virtual curation. In building these curations, and as a condition of displaying them, visitors will be asked to articulate their rationale. In this way, they describe a second kind of influence: either a viewer’s perspective on inferred influence or affiliation among works of art, or a commonality in the influence (as impact) on them as viewers. [This interaction is explained in more detail in a later section titled “tentative visitor form.”] This interpretive network of influence itself becomes a means for the artists themselves and other viewers to tap into an emergent form of knowledge and insight about art works.
These two dimensions of influence interact with one another. The databases for both are constantly changing through contributions that occur both within the Café and on the web. This data and the visualizations that emerge thus form an interactive bridge between physical and virtual participants, and are the basis for outreach from the Café and a continuation of the conversation unbounded by time and place.
TECH SPECS:
LIFE OF SOFTWARE AFTER THE PROJECT:
TECH SPECS:
The back-end technology required for this project is a webserver feeding into a mysql database which is accessible by our visualization engine. The core software itself can be running on the same computer (server) or remotely. Redundancy on this server is probably not required, though it may be necessary if the external web activity becomes extremely large. Data backup and power backup (i.e., protection from local power outage) is recommended but not absolutely necessary. The hardware for both data and power backup can be provided by MultiAgency Collective. This server will be accessible via the web. It also should be on a local network that connects it with the Café terminals, described below. (Alternative connectivity configurations are possible, but this is our recommendation.) At the front-end, viewers outside of the museum will use a modern web browser (such as Chrome or Firefox) to interact. For interactions within the Café, we recommend two computers be dedicated for visualizing and interacting with the data, and we recommend that secondary displays be attached to these computers to allow other visitors in the café to see visualizations as they emerge. The computers for these terminals can be any model of modern computer and operating system (i.e., Mac, Windows, or Linux, though Mac OSX computers are preferred). Per the above, a network connecting these computers with the server is also required. This network could be wired or wireless.
LIFE OF SOFTWARE AFTER THE PROJECT:
The software we are developing is licensed under Creative Commons 3.0 licensing. This means, the software is open source and made available to the public through the Exchange Café website or on Github. We believe that the software, along with the artist questionnaire that is being designed for this project, has the potential to be widely used by artists and scholars of art to map influence networks of artworks and artists. We take responsibility for improving and iterating this software.
TENTATIVE VISITOR INTERPRETIVE INFLUENCE FORM:
TENTATIVE VISITOR PROJECT INFLUENCE FORM:
TENTATIVE VISITOR INTERPRETIVE INFLUENCE FORM:
The participants (non artists/ café visitors/ possible online visitors as well) pick 3 art projects from the visualization that are a ‘mini-node’ or group. The visitor can explain their choices with a few ‘buttons.’
I picked these projects to go together because (choose as many as you’d like):
[ ] similar artistic influences
[ ] similar project goals
[ ] they could support one another
[ ] these would make for an interesting contrast
[ ] _______(fill it in yourself)
We think that this way, casual visitors can easily choose a grouping of art projects and within a short period of time describe their curation.
TENTATIVE VISITOR PROJECT INFLUENCE FORM:
To submit a work to the archive, visitors will have to submit the following information:
Project Title: Project Description: 100 words
This Project is about: EXCHANGE [y n] It’s also about: [X] and [X] and [X]
It’s NOT about: [X] and [X] and [X] (maybe)
Start Date:
Project Location:
Upload an image:
Your name:
Your collective’s name (option):
How to contact you (email):
I am submitting information about myself and my inspirations: Y N I am submitting information about someone else: Y N
Name two artists that may have inspired this project: _________________ (Can we tell them you were inspired by them? Email here:)
Name two non-artists that may have inspired this project: _________________ (Can we tell them you were inspired by them? Email here:)
Is there another exchange project you’d recommend for this archive?
Name: Project: Email (if known):
I asked MoMA to include a text that I wrote in the wall text for Exchange Café. MoMA has strict regulations about the ways that projects are narrated, and the Education Department wanted to author the wall text. The solution that we agreed upon was to place my writing in italics, so that MoMA would present a wall text that included, “in the words of the artist, Caroline Woolard...” with the following language, from me.
Art making is not separate from the political economy.
Objects are not singular: the labor, materials, production, and distribution are part of the work. Exchange and barter were practiced in the making of the café.
Moving between Art spaces and non-art spaces allows for multiple meanings, timeframes, and publics.
Meaning is embodied: objects should be touched, used, and/or activated to be understood.
Connecting two people (or more) in a reciprocal encounter or agreement is powerful.
The work is ongoing and should be replicated or modified!
I am not a singular artist. I am a member of society, trying to find hope in a world of fierce inequities. Reciprocity and experiences of mutual support have given me the emotional, financial, and intellectual power to heal and to dream. As a member of many groups (OurGoods.org, TradeSchool.coop, see chapter 3, SolidarityNYC.org, the Pedagogy Group, Splinters and Logs), I am learning to be accountable to my peers, to work cooperatively, and to practice the possibilities of shared livelihood.
My interest in exchange practices comes from living and working for the past decade in New York City. While rent continues to rise and wages stagnate, I am supported by barter, cooperation, and the wisdom of the solidarity economy movement. Rather than going into debt to be further professionalized as an artist, I attend self-organized schools and support movements for educational justice. Rather than looking to sell art to people who may resell it in secondary markets, or throwing away an entire installation at the end of a show, I barter my work, share it as a gift, or live with it for life. Rather than relying on outsourced labor or exploited interns, I refine and enjoy my crafts, exchanging labor for labor when necessary.
Scavenging in MoMA’s archives for the Artists Experiment initiative, I found a small art history of exchange projects from the past forty years: from Franz Erhard Walther’s First Work Set (1963–69) to Ben Kinmont’s I Need You (1992). As a supplement, I decided to include exchange projects from outside of the collection, for many of these works offer an expanded notion of embodied exchange. From Jose Antonio Vega Macotela’s Time Divisa (2006–10) to Carey Young’s Mutual Release (2008), many like-minded contemporary artists see reciprocal labor, production, and distribution as integral to the meaning of their work.

While rent continues to rise and wages stagnate, I am supported by barter, cooperation, and the wisdom of the solidarity economy movement.

Money is not just a medium of exchange, but also, in this case, a means of sharing information between the people who use the currency, who participate in the economy. This seems obvious in a networked information age.
— Caroline Woolard, video about Exchange Café by Alex Mallis, 2013
I asked the Education Department if I could work with them to make a printed booklet for the Café, which would be available in the Café, and include well-known works from MoMA’s collection, works that I thought should be in the collection, as well as an invitation for Café patrons to contribute their own stories of exchange. They agreed to do this, and I designed the booklet.
fig. 4-10 Sample of the printed booklet made for Exchange Café.
I had to get the image permissions signed from all of the artists, the text edited and approved by MoMA, and the booklet designed so that it could become part of a larger archive, with café patron’s additions. Once it was ready, I sent an invitation to participants.
Subject: MoMA | Image Use & Invitation | Exchange Café | May 24–June 30 May 26, 2013
Dear Mierle Laderman Ukeles, Carolina Caycedo, Julianne Swartz, Ray Tomlinson, Adrian Piper, Paul Ramirez Jonas, Andrea Blum, Roger Dingledine, Alexandre Allaire, Mike Perry, Billy Apple, Ben Kinmont, Tehching Hsieh, Linda Montano, George Monteleone, Audra Wolowiec, Alan Michelson, David McKenzie, Carey Young, Huong Ngo, Or Zubalsky, Nina Katchadourian, Ahmet Ögüt, Rich Watts, Louise Ma, Carl Tashian, Jen Abrams, Janine Antoni, Jose Antonio Vega Macotela, and Max Liboiron,
From May 24th through June 30th, I hope to share your work with the public at MoMA’s Cullman Research Center. Please let me know (1) if you like the image I’ve selected for your project, (2) if you want to talk to me about your research, and (3) if you can come to the reception on May 30th from 6–8pm.
CONTEXT:
IMAGE REQUEST:
TEXT SUPPLEMENT:
MORE DETAILS:
SAVE 30 MAY:
CONTEXT: For an initiative called Artists Experiment, I’ve been working with the Education Department at MoMA on a learning space dedicated to exchange-based practices. I selected your work to be featured in a social space in the Cullman Education and Research building so that I might make legible a history of exchange in MoMA’s collection and beyond. We plan to show a small version of the attached image of your work on an interactive wall in the mezzanine.
IMAGE REQUEST: If you have a high resolution version of the image or project (shown in the attached PDF) that you’d like us to use, I would be grateful if you could send it to us. If not, we’ll use what you see in the attached PDF. These image reproductions will be used for educational purposes only.
TEXT SUPPLEMENT: If you’ve written anything about the work I’ve selected (or about reciprocity and exchange in general), and want to email a copy for us to read internally with Exchange Café waitstaff/facilitators who will explain your work to the public, please do! If you want us to include it in the Café library for the public to view, we can arrange that as well. Please do not hesitate to contact me (Caroline) to discuss your research or to ask questions about this learning space. I’m reachable by email or cell: 401 935 3071
MORE DETAILS: Exchange Café will be open Thursday–Sunday from May 24th through June 30th. Exchange Café is a social space in the mezzanine of MoMA’s Education and Research building that is dedicated to exchange-based practices. The Café encourages visitors to question notions of reciprocity, value, and property through shared experiences. Tea from the Feral Trade Network, milk from Milk Not Jails, and honey from BeeSpace—products that directly engage the political economy—will be available by exchange. Instead of paying with legal tender, Exchange Café patrons are invited to make a resource-based currency. Exchange Café features an interactive participatory archive, a matrix of exchange projects, and a library of books and ephemera.
SAVE 30 MAY: If you are in New York between May 24th and June 30th, and wish to visit MoMA, please join us at MoMA Studio: Exchange Café. We will have a reception on May 30th from 6:00–8:00 p.m. and will be open Thursday through Sunday from 1:00–5:00 p.m., Fridays from 1:00–8:00 p.m. Please let us know if you would like to attend the reception on May 30th from 6:00–8:00 p.m., as space is limited. There are many events throughout the program, so if you cannot attend the opening, please come for Ted Purves and Shane Aslan Selzer’s talk on Critical Exchange, Jon Hendricks on Fluxus, Milk Not Jails on prison abolition, or OurGoods.org, seechapter 3, on barter. The schedule is here: http://www.moma.org/visit/calendar/exhibitions/1364
Thank you!
Caroline Woolard, Sarah Kennedy, Sheetal Prajapati, and Pablo Helguera Artists Experiment / MoMA Studio: Exchange Café
After Exchange Café had closed, I wanted to publish the booklet so it would continue to serve as a resource for people thinking about art and exchange. I asked the MoMA team if this would be possible.
Subject: publishing that Exchange Archive as a book
March 10, 2014
Pablo, Sheetal, and Sarah,
I really want to publish that little Exchange Archive / Exchange Reference Works book. I remember you (Pablo) saying that MoMA’s book publishing house wouldn’t do anything with us, but that for legal reasons we should make an offer to them first that they reject. Is this true?
I’d love to work with you all, and with MoMA’s publishing house, but if that’s impossible, can I make this an independent project, thank- ing AE and crediting you all, and MoMA, but go forth and self-publish it? Let me know what is possible, and what’s a sensitive issue.
I know my friends at www.toposgraphics.com(www.topositu.com) are up for designing it! I think this book (1:1 exchange, small primary audiences) could be the dematerialization of the art object for the 2010s.
Checking in,
Caroline
Pablo Helguera at MoMA got the “green light” from Publishing after seven months of dialog from March through September of 2014, but in the end, the project fell through.
September 18, 2014
Hi Caroline,
Actually, believe it or not, publications has finally given you the green light. I do need to put you in touch with our chief of publications who has been very supportive of your project—he just needs to sort out a few things with you. Will send an intro email shortly.
Congratulations!
P
I also made a website for Exchange Café, to attempt to make the process visible online and accessible to people who would not be able to visit the Café in person, but was sent a cease-and-desist letter from MoMA’s legal team in June of 2013. Sarah called me to explain this, in person, and I cannot share any writing about it in this book.
MoMA did, however, allow me to write two posts about the project, for their website in June of 2013.
FIRST POST CAFÉ AS LEARNING FORMAT
When asked to propose a format to the Education at MoMA, I suggested a café, a place where meaning is made in dialog, where objects can be touched, and where visceral knowledge is honored. Exchange Café is a social space dedicated to exchange, from unconventional encounters to barter and reciprocal economies. What follows is an explanation of some principles of the café, as well as the ways in which these principles could be extended towards a more engaging visitor experience at MoMA.
1. Waitstaff as Educators
2. Education through Dialog
3. Food with an Agenda
1. Waitstaff as Educators
At Exchange Café, you will be greeted by waitstaff with direct experience working in, with, and for solidarity economies. With the café as a learning format, educators are waitstaff with lifelong commitments to the topics at hand—Exchange Café waitstaff Lauren Melodia and Tychist Baker are organizers for Milk Not Jails, Kenneth Edusei is an organizer for participatory budgeting in Brooklyn, and Amelia Winger-Bearskin, Forest Purnell, and Carla Aspenberg are artists engaged in practices of reciprocity. With the café as a learning format, education happens in lived experience, through dialog that connects artworks to activism and community organizing.
Imagine if every time you walked into MoMA, you could elect to speak to a community organizer about the relationship between real-time organizing and the issues at stake in the artworks on view. Imagine if the interns, fabricators, and artists who made work could be hired as stewards for the work while it was on view, talking to the public about the construction, materials, and dialog surrounding the work itself.

Imagine if every time you walked into MoMA, you could elect to speak to a community organizer

2. Education through Dialog
“Because the nature of Dialogue is exploratory, its meaning and its methods continue to unfold. No firm rules can be laid down for conducting a Dialogue because its essence is learning—not as the result of consuming a body of information or doctrine imparted by an authority, nor as a means of examining or criticizing a particular theory or programme, but rather as part of an unfolding process of creative participation between peers.” — David Bohm, Dialogue: A Proposal
Exchange Café takes the social format of a café, taking the embodied roles and rules of a café as a space for learning. Greeted by waitstaff with direct experience in the topics at hand, visitors will be led to consider art works that focus on one-to-one agreements, artists who facilitate engage in short term encounters or long-term relationships of reciprocity.
On the Exchange Café wall, the Exchange Archive acts as an emergent publication about one-on-one engagement, inviting contributions from the public. From artists who facilitate unconventional dialog to artists who consider the barter of goods and services (the labor of producing a project) as integral to the meaning of the work, the Exchange Archive makes legible a desire for one-on-one interaction in MoMA’s collection and beyond. For example, Huong Ngo, Or Zubalsky, and George Monteleone’s ongoing project, the Dream Machine, asks anyone to “call the dream machine (1-877-877-5602) and leave a voice recording of your dream. It calls you back in about fifteen minutes and plays a random dream from its memory.” Impossible to experience without a contribution, this project represents a network of anonymous reciprocity.
Online, TheExchangeArchive.com (made by the MultiAgency Collective and myself) shows connections between projects, artists, and ideas, revealing the ways in which artworks emerge in dialog between people, not in solitary isolation. As we state: Artists do not create work in a vacuum. Artists work in a dialog with other people, so The Exchange Archive supports further artistic dialog by showing the inspirations that flow between projects. As a research database for projects about exchange, the online archive serves as a footnote system for research-based artists. What if museums made legible the people, ideas, and materials that surround exchange-based work today, highlighting connections between works as the primary focus, rather than individual artists?

revealing the ways in which artworks emerge in dialog between people, not in solitary isolation.

NOTE: You can download the Exchange Archive Submission Form and fill out your own submission to The Exchange Archive, or add footnotes for your art projects to TheExchangeArchive.com.
3. Food with an Agenda
At Exchange Café, you will be offered products with political biographies: tea carried across borders, milk distributed by prison abolitionists, and honey gifted by bees. Imagine if museum cafés and food-art projects served products with principles as radical as the propositions in artworks. Rather than providing a social space with anonymous products that do not get biographies (as Martha Rostler did in veiling the staff contributions to Meta Monumental and e-flux did with the farm contributions to Time/ Food), I wanted to bring in groups with edible projects that honor the relationship between art and solidarity economies: dairy from Milk not Jails, tea from the Feral Trade Courier, and honey from BeeSpace. Exchange Café celebrates the power of these products; they are logical extension of the propositions that artists in the café’s Exchange Archive reveal.
SECOND POST CAFÉ AS LEARNING FORMAT
When asked to propose a new learning format to the Education Department at MoMA, I suggested a café, a place where meaning is made in dialog, where objects can be touched, and where visceral knowledge is honored. Exchange Café is a social space dedicated to exchange, from unconventional encounters to barter and reciprocal economies. What follows is an explanation of some principles of the café, as well as the ways in which these principles could be extended towards a more engaging visitor experience at MoMA.

Imagine if museum cafés and food-art projects served products with principles as radical as the propositions in artworks.

1. Exchange means Depth over Breadth
2. Long-term Experiments
3. Social Spaces Take Time
1. Exchange means Depth over Breadth
The works in the Exchange Archive, from Yoko Ono to Ben Kinmont, from Max Libioron to Merle Laderman Ukeles, demonstrate a commitment to a primary experience that occurs one-to-one, outside of art institutions.
2. Long-term Experiments
This learning space features an archive with works in MoMA’s collection and beyond that focus on reciprocity and one-to-one exchange. For example, if the Exchange Archive reference work called the Dream Machine allows anonymous individuals to exchange dreams, and OurGoods allows individuals to barter art skills and objects, how might these networks carry goods internationally? As Kate Rich, Feral Trade grocer asks, “What is the true load bearing capacity of our social networks?” The Feral Trade Courier takes the one-to-one transfer to a global scale, moving goods from hand to hand outside of commercial shipping.
For another example, Milk Not Jails milk products are distributed only when farmers agree to a radical (as in, getting to the root of the issue) policy agenda: opposing prison expansion as an economic driver. If Mierle Laderman Ukeles’ worked to give sanitation workers recognition in Touch Sanitation, Milk Not Jails pushes for recognition of dairy farmers that goes beyond visibility, advocating for policy shifts to support their livelihood. Lastly, if Ben Kinmont seeks an ethical exchange between participants and artists in his work I Need You, BeeSpace looks to research the (im)possibility of ethical exchange in interspecies collaboration.
3. Social Spaces Take Time
Imagine if museums were places to rest, gather, and practice ways of belonging to one another. Exchange Café is a social space where children and adults climb on furniture without second thought, where books can be touched without gloves, and where fluxus works are understood in re-performance: Forest Purnell and Tychist Baker ask visitors to imagine snow falling and to let shadows touch. With the café as a learning format, education happens when people practice ways of being and belonging. It is my hope that more museums make space for embodied, visceral knowledge. To do this well, the Exchange Café (and other projects of this nature) should be open to the public after work, and should exist as a reliable space for at least six months, if not a year.
I wanted to make a reflection document about the experience at MoMA, but MoMA staff (such as Sarah and Pablo) cannot write about MoMA projects, without permission. On my own, I collected the 3000–4000 emails between MoMA and myself, and pasted them all into one, virtual document. I invited a research student who wanted to know more about my process to read them, confidentially, and to notice themes that emerged about the differences between our expectations and process. I hope that one day, this research can be published for other artists to learn from, but I understand that I have different risks and stakes than MoMA staff do. I understand that MoMA employees are required to keep the details of their projects confidential, for example, and cannot share their opinions openly without serious cons. For now, I will not share this document. Sheetal was able to write about this project, in this book, because she does not work at MoMA anymore.
There should be hiding spaces, in the museum, because the museum is so open that it almost feels like you’re being watched all the time, so I wanted some hiding spots where people could find solitude and read quietly.
—Caroline Woolard, video about Exchange Cafe by Alex Mallis, 2013
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